A corporate gift for Christmas is different when it comes to colleagues and different when it comes to partners, but both are just as important. As far as partners and customers are concerned, satisfaction is of paramount importance, as without it the operation of a company cannot be profitable. A good partnership or a successful business should be celebrated in some form, if you like, the garnish is important. It is no coincidence that corporate gifts are fashionable all over the world, especially during partner meetings. The most important of these is the year-end meeting, which also includes a corporate gift for Christmas. We often talk about larger gift packages here as well, as it is not stylish to give a little bit to the partners at the end of a successful year, to whom our success is partly due. It is important that the corporate Christmas gift package is expressive and forward-looking at the partner level. When it comes to Christmas gift baskets or gift boxes, champagne and other alcoholic beverages are good to include in the selection.
The gift should be a message
Both multi-companies and small companies can, and often do, give their customers something to offer at the end of the year so as not to distance themselves from them next year. In the mid-1990s, for example, one of the Hungarian banks mailed a special edition of Antoine de Saint-Exupéry's novel The Little Prince to all its customers, although there was a frame for it. Of course, others don’t have to think so much - especially if the budget doesn’t allow it - but the corporate gift for Christmas shouldn’t be a circular to thank the voted trust. Things of an impersonal nature often do more harm than good. Be it a partner, a client or a colleague, it’s important to feel specifically about the story. A corporate Christmas gift to customers can also be a simple trifle, just be expressive in some way, talk about the company and address the customer specifically.
Satisfaction is a competitive advantage
Finally, as far as colleagues are concerned, recognition should be emphasized here, as a corporate gift for Christmas is also an excellent motivational tool for next year. Just as a business cannot be successful without the right partners and satisfied customers, it is not possible to run an activity effectively in the long run without well-performing colleagues. Therefore, there is a definite need for year-end recognition, which also points to next year, so that we can start a similarly successful new period. A corporate gift for colleagues should be organized along the golden mean, here too, so that it is not meaningless and, if possible, we do not choose the cheapest solution, recognition should be real recognition.